Pick-up location
Pick-up date
Drop-off Date
4.67/5
Based on 1,300+ reviews
Excellent
Trustpilot
Sturgis
Mini
Fiat 500 or similar
4
1
3
A/C
Auto
€ 24
per day
Sturgis
Economy
Toyota Yaris or similar
5
2
5
A/C
Auto
€ 29
per day
Sturgis
Compact
Volkswagen Golf or similar
5
3
5
A/C
Auto
€ 33
per day
Sturgis
Intermediate
Skoda Octavia or similar
5
4
5
A/C
Auto
€ 39
per day
The average cost of car hire is €34 per day, with 1,878 vehicles available and an average hire duration of 6 days.
Sturgis, South Dakota, is more than just a motorcycle rally; it's a gateway to the breathtaking Black Hills region. While the rally is a highlight, a rental car allows you to explore the surrounding natural beauty and attractions at your own pace.
Freedom to Explore. With a rental car, you're not limited to the rally grounds. You can venture into the Black Hills National Forest, visit Mount Rushmore and explore nearby towns like Deadwood.
Convenience and Comfort. Travelling with gear for the rally or with companions? A car offers ample space and protection from the elements, making your trip more comfortable and enjoyable.
Access to Hidden Gems. Discover scenic drives, hiking trails and local eateries that are off the beaten path. A rental car allows you to experience the authentic side of South Dakota.
Before renting a car in Sturgis, be aware of the standard terms and conditions. These typically include age restrictions, licensing requirements, insurance options and fuel policies. Understanding these details will ensure a smooth rental experience.
Area
Approximately 4 square miles
Population
Around 7,000 residents (significantly higher during the rally)
Time Zone
Mountain Time Zone (GMT-7)
Ideal for
Exploring the Black Hills region
Rush Hours
Increased traffic during the Sturgis Motorcycle Rally
Rating
4.5/5
1. Age RequirementsMost rental companies in Sturgis require drivers to be at least 21 years old. Drivers under 25 may be subject to additional fees.
2. Driver’s License & DocumentationA valid driver’s licence is required. International visitors may need an International Driving Permit (IDP) if their licence is not in English.
3. Insurance & DepositsBasic insurance is usually included, but additional coverage options are available. A security deposit is typically required and will be refunded upon the safe return of the vehicle.
4. Mileage & Fuel PolicyMileage policies vary. Some rentals offer unlimited mileage, while others have restrictions. Fuel policies also differ, so clarify whether you need to return the car with a full tank.
5. Additional FeesBe aware of potential extra charges for additional drivers, late returns or optional add-ons like GPS or child seats.
Estimated Daily Prices
Business:
from £40 / $50 / €45 per day
Electric:
from £25 / $31 / €28 per day
Classic:
from £15 / $19 / €17 per day
Executive:
from £35 / $44 / €40 per day
7 Seater:
from £45 / $56 / €51 per day
Automatic:
from £30 / $38 / €34 per day
SUV:
from £20 / $25 / €23 per day
Peak season (July & August): Expect prices to increase by 20-30% during the Sturgis Motorcycle Rally.
Low season (November to April): Discounts are often available during the off-season.
*Additional costs may apply for insurance, extra drivers and one-way rentals. Booking early and comparing offers can help secure the best deal.
Booking a rental car in Sturgis involves a few simple steps. By comparing prices, choosing the right vehicle and understanding the rental terms, you can ensure a hassle-free experience. Booking early is highly recommended, especially during peak seasons.
1. Compare Prices - Use online comparison sites to find the best deals from various rental companies.
2. Choose the Right Car - Select a vehicle that suits your needs, considering factors like passenger capacity and luggage space.
3. Check Rental Terms - Carefully review the rental agreement, paying attention to mileage limits, insurance coverage and cancellation policies.
4. Book in Advance - Secure lower prices and guarantee availability by booking well in advance, particularly for the Sturgis Motorcycle Rally.
5. Pick Up Your Car - Bring your driver’s licence, credit card and confirmation voucher when collecting your rental car.
Sturgis is a city in western South Dakota, best known for hosting the annual Sturgis Motorcycle Rally. While the rally is a major draw, the surrounding area offers natural beauty and attractions that are best explored by car.
Sturgis is a relatively small town, but it swells with visitors during the annual Sturgis Motorcycle Rally. Driving within Sturgis is generally straightforward, but traffic can be heavy during the rally. Renting a car is highly recommended for exploring the wider Black Hills region, including Mount Rushmore, Deadwood and Custer State Park.
Top Attractions to Discover
Mount Rushmore National Memorial
Iconic mountain sculpture featuring the faces of four U.S. presidents.
Crazy Horse Memorial
An ongoing mountain carving project depicting the Lakota warrior Crazy Horse.
Custer State Park
Home to scenic drives, wildlife viewing and hiking trails.
Where to Find Parking
Public Parking Lots
Available throughout Sturgis, especially during the rally.
On-Street Parking
Metered parking is available in some areas, but time limits may apply.
Hotel Parking
Many hotels offer free parking for guests.
Gas Stations in Sturgis
Major Brands
Several gas stations are located along Main Street and surrounding areas.
24-Hour Availability
Some gas stations are open 24 hours during the rally.
Fuel Prices
Fuel prices may be higher during peak seasons.
Useful Tips for Visiting Sturgis
Plan Ahead
Book accommodations and rental cars well in advance, especially for the Sturgis Motorcycle Rally.
Pack Appropriately
Be prepared for varying weather conditions, especially if you plan to explore the Black Hills.
Stay Hydrated
Drink plenty of water, especially during hot summer months.
Respect Local Customs
Be mindful of local traditions and customs.
Airports
Rapid City Regional Airport (RAP)
Located approximately 30 miles from Sturgis, it is the closest major airport.
Bus Stations
Jefferson Lines
Provides limited bus services to and from Sturgis.
Renting a car in Sturgis is generally a straightforward process, but it's important to ensure you meet the necessary requirements before you arrive.
A valid driver's licence from your country of residence is required. If your licence is not in English, an International Driving Permit (IDP) may be necessary.
Most car rental companies require drivers to be at least 21 years old. Some companies may charge additional fees for drivers under 25.
A major credit or debit card in the renter's name is required for the security deposit and rental payment. Cash is generally not accepted for the deposit.
While basic insurance is often included in the rental price, you may want to consider additional coverage for peace of mind.
This content was written, fact-checked, and/or translated by our expert team of content creators.
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This page was edited, fact-checked, and/or translated by our experts who are passionate about helping travellers experience the world by car. Our team of seasoned travel writers and editors has driven across more than 50 countries, hired cars on six continents, and explored countless scenic routes — from Icelandic fjords to Moroccan deserts.
Our clients rate such place as Sturgis as
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Sturgis was even better than I remembered! Returning after so many years, exploring with a rental car made it so easy to see everything. Great trip!
Sarah Miller
Reviewed: 22.02.2025
Pretty relaxed vibe
Kevin Garcia
Reviewed: 08.04.2025
Exploring Sturgis was a breeze! Having a car made getting around so easy, and the town itself was charming.
Amelia Lopez
Reviewed: 05.07.2025
Fantastic spontaneous weekend in Sturgis! Getting around was a snap thanks to my rental car, and I discovered so many hidden gems. Highly recommend!
David Lee
Reviewed: 24.01.2025
Pretty low-key, actually
Chris Brown
Reviewed: 07.05.2025
Loved exploring Sturgis! Having a car made it so easy to see everything. I'll be back!
Jessica Wilson
Reviewed: 01.10.2024
Sturgis was a fantastic family vacation! Having a car made exploring so much easier. We loved the relaxed atmosphere and all the sights.
Emily Carter
Reviewed: 29.12.2024
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Pretty chill, really
Mike Jones
Reviewed: 12.04.2025