Manage booking

Free cancellation
Best price guarantee
No hidden fees
24/7 multilingual support

Car rental in Sturgis - Search, Compare, and Save

Free cancellation
No hidden fees

Pick-up location

Pick-up date

Drop-off date

AvatarsRate

4.67/5

Reviews from 1300+ people

Excellent

Rate
star

Trustpilot

Cheapest Car Rental Rates in Sturgis

Sturgis

Mini

Fiat 500 or similar

4

1

3

A/C

Auto

GreenMotion

24

per day

Sturgis

Economy

Toyota Yaris or similar

5

2

5

A/C

Auto

GreenMotion

29

per day

Sturgis

Compact

Volkswagen Golf or similar

5

3

5

A/C

Auto

GreenMotion

33

per day

Sturgis

Intermediate

Skoda Octavia or similar

5

4

5

A/C

Auto

GreenMotion

39

per day

The average cost of car rental is €34 per day, with 1,878 vehicles available and an average rental duration of 6 days

Why Rent a Car in Sturgis?

Sturgis, South Dakota, is more than just a motorcycle rally; it's a gateway to the breathtaking Black Hills region. While the rally is a highlight, a rental car allows you to explore the surrounding natural beauty and attractions at your own pace.

Freedom to Explore. With a rental car, you're not limited to the rally grounds. You can venture into the Black Hills National Forest, visit Mount Rushmore, and explore nearby towns like Deadwood.

Convenience and Comfort. Traveling with gear for the rally or with companions? A car offers ample space and protection from the elements, making your trip more comfortable and enjoyable.

Access to Hidden Gems. Discover scenic drives, hiking trails, and local eateries that are off the beaten path. A rental car allows you to experience the authentic side of South Dakota.

Rental Terms and Conditions in Sturgis

Before renting a car in Sturgis, be aware of the standard terms and conditions. These typically include age restrictions, licensing requirements, insurance options, and fuel policies. Understanding these details will ensure a smooth rental experience.

Area

Approximately 4 square miles

Population

Around 7,000 residents (significantly higher during the rally)

Time Zone

Mountain Time Zone (GMT-7)

Ideal for

Exploring the Black Hills region

Rush Hours

Increased traffic during the Sturgis Motorcycle Rally

Rating

4.5/5

1. Age RequirementsMost rental companies in Sturgis require drivers to be at least 21 years old. Drivers under 25 may be subject to additional fees.

2. Driver’s License & DocumentationA valid driver’s license is required. International visitors may need an International Driving Permit (IDP) if their license is not in English.

3. Insurance & DepositsBasic insurance is usually included, but additional coverage options are available. A security deposit is typically required and will be refunded upon the safe return of the vehicle.

4. Mileage & Fuel PolicyMileage policies vary. Some rentals offer unlimited mileage, while others have restrictions. Fuel policies also differ, so clarify whether you need to return the car with a full tank.

5. Additional FeesBe aware of potential extra charges for additional drivers, late returns, or optional add-ons like GPS or child seats.

Car Rental Prices in Sturgis – How Much Does It Cost?

Estimated Daily Prices

Business:

from £40 / $50 / €45 per day

Electric:

from £25 / $31 / €28 per day

Classic:

from £15 / $19 / €17 per day

Executive:

from £35 / $44 / €40 per day

7 Seater:

from £45 / $56 / €51 per day

Automatic:

from £30 / $38 / €34 per day

SUV:

from £20 / $25 / €23 per day

Seasonal Trends

Peak season (July & August): Expect prices to increase by 20-30% during the Sturgis Motorcycle Rally.

Low season (November to April): Discounts are often available during the off-season.

*Additional costs may apply for insurance, extra drivers, and one-way rentals. Booking early and comparing offers can help secure the best deal.

How to Book a Car in Sturgis?

Booking a rental car in Sturgis involves a few simple steps. By comparing prices, choosing the right vehicle, and understanding the rental terms, you can ensure a hassle-free experience. Booking early is highly recommended, especially during peak seasons.

1. Compare Prices - Use online comparison sites to find the best deals from various rental companies.

2. Choose the Right Car - Select a vehicle that suits your needs, considering factors like passenger capacity and luggage space.

3. Check Rental Terms - Carefully review the rental agreement, paying attention to mileage limits, insurance coverage, and cancellation policies.

4. Book in Advance - Secure lower prices and guarantee availability by booking well in advance, particularly for the Sturgis Motorcycle Rally.

5. Pick Up Your Car - Bring your driver’s license, credit card, and confirmation voucher when collecting your rental car.

General Information About Sturgis

Sturgis is a city in western South Dakota, best known for hosting the annual Sturgis Motorcycle Rally. While the rally is a major draw, the surrounding area offers natural beauty and attractions that are best explored by car.

Sturgis is a relatively small town, but it swells with visitors during the annual Sturgis Motorcycle Rally. Driving within Sturgis is generally straightforward, but traffic can be heavy during the rally. Renting a car is highly recommended for exploring the wider Black Hills region, including Mount Rushmore, Deadwood, and Custer State Park.

Top Attractions to Discover

  • Mount Rushmore National Memorial

    Iconic mountain sculpture featuring the faces of four U.S. presidents.

  • Crazy Horse Memorial

    An ongoing mountain carving project depicting the Lakota warrior Crazy Horse.

  • Custer State Park

    Home to scenic drives, wildlife viewing, and hiking trails.

Where to Find Parking

  • Public Parking Lots

    Available throughout Sturgis, especially during the rally.

  • On-Street Parking

    Metered parking is available in some areas, but time limits may apply.

  • Hotel Parking

    Many hotels offer free parking for guests.

Gas Stations in Sturgis

  • Major Brands

    Several gas stations are located along Main Street and surrounding areas.

  • 24-Hour Availability

    Some gas stations are open 24 hours during the rally.

  • Fuel Prices

    Fuel prices may be higher during peak seasons.

Useful Tips for Visiting Sturgis

  • Plan Ahead

    Book accommodations and rental cars well in advance, especially for the Sturgis Motorcycle Rally.

  • Pack Appropriately

    Be prepared for varying weather conditions, especially if you plan to explore the Black Hills.

  • Stay Hydrated

    Drink plenty of water, especially during hot summer months.

  • Respect Local Customs

    Be mindful of local traditions and customs.

Key Transportation Hubs in Sturgis

Airports

Rapid City Regional Airport (RAP)

Located approximately 30 miles from Sturgis, it is the closest major airport.

Bus Stations

Jefferson Lines

Provides limited bus services to and from Sturgis.

What Do You Need to Rent a Car in Sturgis?

Renting a car in Sturgis is generally a straightforward process, but it's important to ensure you meet the necessary requirements before you arrive.

  • A valid driver's license from your country of residence is required. If your license is not in English, an International Driving Permit (IDP) may be necessary.

  • Most car rental companies require drivers to be at least 21 years old. Some companies may charge additional fees for drivers under 25.

  • A major credit or debit card in the renter's name is required for the security deposit and rental payment. Cash is generally not accepted for the deposit.

  • While basic insurance is often included in the rental price, you may want to consider additional coverage for peace of mind.

Our Content Quality

This content was written

This content was written, fast-checked, and/or translated by our expert team of content creators.

Every piece of information on this page has gone through our Content Quality Assurance (CQA) process - a multi-step review that includes human editing, localization accuracy checks, and expert travel validation.

Learn more about our Content Quality Standards

This page was edited by experts

This page was edited, fast-checked, and/or translated by our experts which are passionate about helping travelers experience the world by car. CarTravelers team of seasoned travel writers and editors has driven across more than 50 countries, rented cars on six continents, and explored countless scenic routes — from Icelandic fjords to Moroccan deserts.

FacebookInstagramWeb site

Our Customers Reviews

Our clients rate such place as Sturgis as

4.8

Because we want to make sure each review listed here is left by a real customer, we don’t have the option to post a review here. Instead, we ask each and every customer to leave a review after they return their rental car. This way, you know that all reviews are authentic.

Pretty chill, really

MJ

Mike Jones

Reviewed: 12.04.2025

Sturgis was even better than I remembered! Returning after so many years, exploring with a rental car made it so easy to see everything. Great trip!

SM

Sarah Miller

Reviewed: 22.02.2025

Pretty relaxed vibe

KG

Kevin Garcia

Reviewed: 08.04.2025

Exploring Sturgis was a breeze! Having a car made getting around so easy, and the town itself was charming.

AL

Amelia Lopez

Reviewed: 05.07.2025

Fantastic spontaneous weekend in Sturgis! Getting around was a snap thanks to my rental car, and I discovered so many hidden gems. Highly recommend!

DL

David Lee

Reviewed: 24.01.2025

Pretty low-key, actually

CB

Chris Brown

Reviewed: 07.05.2025

Loved exploring Sturgis! Having a car made it so easy to see everything. I'll be back!

JW

Jessica Wilson

Reviewed: 01.10.2024

Sturgis was a fantastic family vacation! Having a car made exploring so much easier. We loved the relaxed atmosphere and all the sights.

EC

Emily Carter

Reviewed: 29.12.2024

VisaMastercardAmexPayPalApple PayGoogle Pay
LinkedinInstagramFacebook

© 2025 RentyCars All Rights Reserved.